Add-A-Pearl Finds a Treasure in Online Sweepstakes

online sweepstakes case study - ecommerce facebook timeline marketingAdd-A-Pearl has been creating beautiful necklaces and timeless traditions for over a hundred years, one pearl at a time.

As part of their fall 2015 marketing campaign Add-A-Pearl decided to run a Facebook Timeline Sweepstakes to build brand awareness, grow their Facebook following, reach more customers and generate some buzz.

Every successful sweepstakes needs a great prize and Add-A-Pearl had the perfect option right at their fingertips. They put together a generous prize package containing a pearl necklace, a pair of pearl earrings and a keepsake box. Throughout the contest participants were delighted with the prize and their excitement was evident as they tagged friends and family to join the sweepstakes.

The Plan

Add-A-Pearl had an existing Facebook page so we chose to host the sweepstakes there. It began with a simple post announcing the sweepstakes using a graphic that told the story of the incredible prize package.

One of the advantages of running a Facebook Timeline Sweepstakes is that it’s so easy to enter. All the audience had to do was like the post and they were entered into the sweepstakes. We used one of Facebook’s paid marketing tools (a boosted post) to get the word out to a broader audience and used  Facebook Notes to house the sweepstakes rules and legal disclaimer.

The Results

The sweepstakes ran for two weeks and the numbers surpassed Add-A-Pearl’s expectations:

Post Views: 78,660
People Reached: 16,244
Post Likes: 474
Post Comments: 228
Post Shares: 164

Feedback from Customers

In addition to the reach of the sweepstakes itself, Add-A-Pearl received several incredible comments from existing customers and these can be used for future marketing efforts.  Add-A-Pearl owner, Patti said, “We were thrilled to hear such touching comments from so many of our customers.”

“My necklace will be 63 years old on Christmas. It was the beginning of a family tradition – probably 30 in the family now. We LOVE our add-a-pearl necklaces!” Susan Jennings

“I’ve had my add-a-pearl for 31 years and still cherish! This would be awesome to start my daughter a necklace” Laura Varner Brady

“My daughters love their Add-A-Pearl necklace. Their grandpa gets them a new pearl for every special occasion, milestone or achievement. Their necklaces will always mean the world to them!” Bonnie Stults

After the sweepstakes Add-A-Pearl was able to ride this wave of goodwill and increased customer awareness right into the holiday shopping season. If you’re ready to see what an online sweepstakes can do for your business, contact Stir for your free consultation today.